Apple dominated smartphone market in party district amid biggest drop in smartphone demand on record: IDC

According to a survey conducted by International Data Corporation (IDC) Global Mobile Phone Quarterly Tracker. While Apple led global smartphone shipments in the fourth quarter with a 24.1% market share, Samsung and Xiaomi were in second and third place with 19.4% and 11% market share, respectively.

According to a report by IDC’s Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments fell 18.3% year-on-year to 300.3 million units in the fourth quarter of 2022 (4Q22). The quarterly drop between October and December 2022 would be the largest drop ever recorded in a single quarter. This also led to an overall decline of 11.3% for the year 2022. The company’s chief research officer cited lower consumer demand and high inventory levels as the two main reasons for the drop. .

The report also gave details on the smartphone manufacturing ecosystem, with Apple being the leader in smartphone shipments with 24.1% market share. Samsung and Chinese smartphone maker Xiaomi hold 19.4% and 11% market share, according to the report. Oppo and Vivo hold the fourth and fifth places in terms of smartphone shipments.

The report further states that smartphone shipments for 2022 closed at 1.21 billion units, which is the lowest annual shipment total since 2013. It adds that these companies need to push for a recovery of 2 .8% this year, while warning of downside risks to the prediction. “However, on a positive note, consumers may find even more generous trade-in offers and promotions through 2023 as the market ponders new ways to drive upgrades and sell more devices, especially high-end models,” the report said. .

Last month, a survey released) by market research firm Counterpoint Research said Made in India smartphone shipments fell by 8% year-on-year (YoY) between July and September 2022. According to the report, Oppo has the highest market share. 24% of Made in India smartphone shipments in Q3, followed by Samsung and Vivo.