A new column fridge that combines timeless design with top performance – Samsung Global Newsroom

A new column fridge that combines timeless design with top performance – Samsung Global Newsroom

A new column fridge that combines timeless design with top performance – Samsung Global Newsroom

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The new Bespoke Infinite Line refrigerator combines high-end aesthetics, practical functionality and flexible storage options to perfectly fit your lifestyle.

Samsung Electronics today announced the global launch of the Bespoke Infinite Line refrigerator in select markets around the world. Initially launched in Europe,1 the Bespoke Infinite Line refrigerator will be extended to countries like Mexico, Thailand and Australia by the end of the year.


Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timeless and contemporary modular design that blends seamlessly into any interior. With simple lines, high quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line refrigerator adds lasting value to consumer kitchens.

“Each expansion of the Bespoke line brings the joys of personalizing the experience to more users,” said Junhwa Lee, Executive Vice President and Head of Customer Experience Team of Digital Devices Business at Samsung Electronics. “Combining high-quality materials with modular designs, the Bespoke Infinite Line refrigerator reimagines bespoke customization in a premium refrigerator, creating the ultimate blend of style and performance.”

A timeless design that enhances any kitchen

With a timeless aesthetic that reflects the latest trends, the Bespoke Infinite Line refrigerator is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless appearance, durable materials, premium finish and elegant design elements.

As a Bespoke refrigerator, the Bespoke Infinite Line refrigerator naturally features a modular design made from high quality materials that can be customized and combined to meet changing consumer needs. Infinite Design enhances this versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ lifestyles change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper frame, the Bespoke Infinite Line refrigerator looks exceptional in any interior and will not become obsolete.

The exterior of the fridge is made from premium aluminum which is more resistant to dents and scratches and easily wipes away marks and stains. The interior is bright and refined with its Black Metal Cooling and its Tunnel Lighting two features that embody the elegant balance between form and function of the refrigerator.

Applied to the duct and door, Black Metal Cooling not only creates a feeling of depth for a distinctly upscale look, it also helps keep food fresh longer by quickly compensating for heat loss. Tunnel lighting on the frame and shelves enhances aesthetics while providing users with an unobstructed view of every corner of their refrigerator. Not only is the interior striking, but it is also spacious. The fridge and freezer have a combined capacity of 805 liters2while the wine cellar offers space to store up to 101 bottles.

Raising the Bar for Kitchen Convenience

To provide users with an experience more in line with how they use their fridge today, the Bespoke Infinite Line fridge is packed with features that maximize convenience. Together, these technologies provide instant access to food and refreshments for a truly exceptional user experience.

The new automatic opening door has a sensor on the side3 which instantly opens the door with just a touch.4 This allows users to easily access their refrigerator even when their hands are full of groceries or sticky from food preparation. The door’s built-in sensor means there’s no awkward handle while its sleek, simple look reflects modern consumer demand for clutter-free designs.

The dish-washer,5 BPA free6 Auto-Fill Pitcher7 provides easy access to refreshing, cold filtered water anytime. It also has a built-in infuser8 which allows users to create deliciously flavored drinks by adding the fruits and herbs they love. The double automatic ice maker,9 meanwhile, ensures users always have plenty of ice, providing a choice of whiskey scoop ice or cube ice.

Flexible cooling for optimal freshness

The flexible storage options of the Bespoke Infinite Line refrigerator allow users to simultaneously store different foods in optimal conditions, keeping everything inside deliciously fresh.

The flexible pantryten is an independently controlled drawer that can be quickly converted to different preset temperatures to meet users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavors and textures for longer.

The Triple Temperature Zone of the wine cellar11 brings this same level of optimized freshness to wine storage. With three distinct climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine in optimal conditions, providing the ultimate in wine storage. The UV Protect glass door has triple-glazed glass with UV protection. It protects it from changes in outside temperature, so that the temperature inside remains stable and protects it from harmful UV rays.12

Seamless integration of SmartThings

The fridge’s seamless connectivity makes it easy to use by simplifying everything from storing wine to managing energy consumption.

Support for SmartThings Sommelier at Home provides users with a richer and more delicious dining experience. Part of the SmartThings app,13 SmartThings Sommelier at Home simplifies wine storage by analyzing wine labels and providing details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.14

SmartThings Energy15 allows users to easily monitor and manage their refrigerator’s electricity usage and offers tips to reduce their carbon footprint and save money. AI Energy Mode takes this efficiency to the next level by analyzing usage patterns and other factors and optimizing settings to save energy.

For more information on the Bespoke Infinite Line refrigerator, please visit

1 Launch markets include the UK, Germany, Italy, France and Benelux.
2 Refrigerator capacity: 393 L; freezer capacity: 412L.
3 The self-opening door hinge is placed on the right side of the refrigerator and wine models and on the left side of the freezer.
4 The door opens automatically to approximately 25 mm. If you do not open the door further, it will automatically close after 2 seconds (automatic closing may not be possible in some environments).
5 Tested for 125 cycles in accordance with the “Mechanical Dishwashing Resistance of Utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.
6 Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked to possible adverse health effects.
7 Exclusive to refrigerator model.
8 To produce flavored water, the infuser should be filled with your favorite fruits or herbs before use.
9 Exclusive to freezer model.
ten Exclusive to refrigerator model.
11 Exclusive to the wine cellar model.
12 Based on internal testing.
13 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
14 The food pairing service is available in certain countries.
15 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.


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